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BOTCON SAN DIEGO
(griffin's 2013 BotCon adventure)


- FRIDAY 1PM -  HASBRO TRANSFORMERS PUBLISHING -

1-2 - PANEL - Hasbro Transformers Publishing

Mike Kelley (Head of Hasbro Publishing) - Dave Williams (TFPrime Novel author) - Matt Reinhardt (Pop-up books) - John Barber (Senior Editor IDW) - ??? (Senior Editor Covenant of Primus Book) - Pablo (Vault author)

First a look at some examples of what Hasbro Publishing are responsible for, in America...

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.... and around the world.

Story Cube - A digital exclusive TFPrime encyclopedia that will launch on Ipad, and hopefully Android soon after.

An ultimate pop-up book in October, which has some pop-up characters being able to actually transform(!) by sliding a tab on the page (they demonstrated it, and it is an amazing feat of engineering - for paper).
The pop up book was on display in the Hasbro toy exhibit. The first two days it was open on the Optimus page, but I didn't get a photo until the book was moved, and a Decepticon page was open.
Each book has to be hand made/constructed, so probably won't be cheap.
A limited-edition version will be produced, with an added Movie page featuring a pop-up Unicron.


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The 30th Anniversary Comic collection, by Jim Sorenson - featuring samples, interviews and info on the various Transformers comics of the last 30 years, will be out in September.


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The third and final(?) Transformers Prime book (titled Retribution) will be out in February. It brings in the Quintessons as the main foe to both sides.

Covenant of Primus
It comes in a fancy case that will have the transforming sound when it opens, and can be mounted on a wall. (a prototype of the case was shown to us)

It includes information from the fabled "Binder of Revelation" which is stored in the Hasbro vault.
Included will be 22 illustrations that were created exclusively for this book.

It will be released December 3rd as this fully featured version.
There will NOT be a cheaper version any time soon, as they haven't got one in the works. So if you are really wanting this book in the next 12 months, you will need to buy the expensive fancy version.

Some sample art from the book.

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Papercraft Transformers.
A book that has tear-out paper parts, to build TEN 3D TFPrime characters. The book also comes with 2 wind-up wheel units to sit them on, to make them move around.
They are said to take about 30-40 minutes each to build.


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The Predaking dragon was mostly just a guess based on what they were told it would look like, at the time this book was started some time ago.

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Apparently that is an official Alligned cyberglyph font.
 

One question asked - was there going to be more of Unit-E (a single comic was published two years ago, crossing over several Hasbro brands)?  No, it has been rested.



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***All pictures in this convention report are mine unless noted. Any that are borrowed, have the source credited/noted.  If you want to use/borrow any of my photos, all I ask is for you to please credit the source as well. I try to take as many of my own photos as possible, and usually only resort to using others if I failed to get something, or my photo wasn't clear enough.

OZFORMERS - The Australian (and Asia) Transformers Fansite for News and Interaction (started way back in 1996 - try to find a Transfan community that's older)
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BotCon website - The official Collector Club and Convention website
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To contact me --> griffin @ otca.com.au